Humbl
Overview
About humbl
This UX case study revolves around the conception, design, and implementation of a groundbreaking NFT (Non-Fungible Token) marketplace platform. As the sole UX/UI designer behind its creation, the project aimed to provide an intuitive and secure environment for both sellers and buyers to engage in the dynamic world of NFT transactions. This case study explores the design journey, challenges faced, and the ultimate goal of delivering an immersive platform that seamlessly facilitates the buying and selling of NFTs.
The Challenge
The goal was to create an intuitive and visually appealing space for buying and selling NFTs, overcoming barriers to entry and setting a new standard in the digital asset marketplace. This case study explores the design process undertaken to redefine the user experience and establish a trustworthy and engaging platform for NFT enthusiasts.
my role
timeline
3.5 Months
platform
tools
Figma
Miro
Notion
Problem Scope
Defining and documenting project scope is crucial for keeping contributors aligned. Outline important limitations and constraints that may derail timelines, budgets, and deliverables. Defining these parameters of a project helps alleviate unforeseen issues.
Design Process
The design process is an ongoing cycle of refinement and improvement. It requires a flexible and iterative approach, as solutions are continually refined and improved throughout the process. This approach recognizes that as design work progresses, new and better solutions to specific problems may emerge, allowing for a more optimal final product.
Project Timeline
The project timeline outlines the important stages and key milestones of the UX design process. This helps keep the project on track and ensure that all key tasks are completed on time. It allows me to see the big picture of the project and stay focused on achieving the project goals.
Empathy Mapping
The Empathy map is an easy-to-read chart that shows us the most important things we have learned about a particular type of user. By default, it consists of four parts – in order to get to know the user more deeply.
Identifying User Personas
Personas are crucial as they guide user-centered design, targeted marketing, and feature prioritization. I observed two types of personas throughout the interviews & surveys; the artists & the art collectors. Also included were a few investors, who constituted a third type of persona. I have incorporated them into the collector’s persona, since they both share some common interests & concerns. By creating personas, I got to know who my users are, what they like, and how to make the platform work well for them.
Competitive Analysis
I wanted to examine what similar platforms are doing in the market. This process helped me in providing valuable insights that guided in identifying where the market has untapped potential or where improvements can be made. It’s like a performance check—seeing how well the platform measures up in terms of features, user experience, and pricing compared to others. This analysis also helped me in keeping the platform in the loop about trends in the NFT space, helps to avoid potential problems, and fosters a stronger connection with users. I understood that in a rapidly changing market, understanding and learning from competitors is key to ensuring the our platform’s long-term success.
User Flow
I streamlined the flow of all the competitors to examine what similar platforms are doing in the market. This process helped me in providing valuable insights that guided in identifying where the market has untapped potential or where improvements can be made. It’s like a performance check—seeing how well the platform measures up in terms of features, user experience, and pricing compared to others. This analysis also helped me in keeping the platform in the loop about trends in the NFT space, helps to avoid potential problems, and fosters a stronger connection with users. I understood that in a rapidly changing market, understanding and learning from competitors is key to ensuring the our platform’s long-term success.
User Centered Canvas
UCD Canvas played a pivotal role in aligning stakeholders on project goals and fostering a user-centric culture. Through extensive research, the canvas provided me insights into user needs, guiding the identification of key features and enabling proactive risk mitigation. It became a visual hub for informed decision-making, breaking down silos and promoting collaboration. The iterative design approach, supported by the canvas, ensured continuous refinement based on user feedback, resulting in a successful, user-centered NFT marketplace platform.
Solution
- Created a landing / home page for users to discover what’s new on the platform and how it works for the users who are new to NFTs.
- If a user want to be seller on the platform then he must make a request and his account will be reviewed and approved or disapproved from the Humbl platform Admin.
- Created an explore page for users to discover different types of NFTs from various artists with features to sort or filter the collections as per their need.
- Artists Profile page was created to see all the NFTs or collections from that particular artist for the users who want to buy NFTs.
- A user can be a buyer or a seller or both, so, created pages for creating a listing of an NFT for Auction or with Buy now features.
- A Buyer will get to know all the details of an NFT on the NFT listing detail page and he can make a decision on that basis.
- Guide for Users on how to Connect Metamask wallet with their account before they start buying or selling.
- My Account was given to the users where he can see all the stats, his profile details, his followed items, his NFt listings so far, Bidding History, all the transactions and Account settings as well with options to filter out the information as per his need.
