Simpli Divorce

Overview

About Simpli Divorce

In this case study, we will explore the development of SimpliDivorce, a web app designed to provide an accessible and streamlined solution for individuals seeking a divorce. The app aims to address the challenges posed by expensive lawyer fees and the complex legal process associated with divorce by offering various packages that cater to different needs.

The Challenge

Traditional divorce proceedings are often expensive, time-consuming, and emotionally taxing due to the involvement of legal professionals. Many individuals find it challenging to navigate the legal complexities on their own, leading to a need for a more affordable and user-friendly alternative.

Objective

Kellton Tech aimed to overhaul its website to create a modern, visually appealing design that reflects the company’s innovative spirit and technological prowess. The focus was on enhancing the user experience through improved navigation and information architecture, ensuring the site is fully responsive for consistent performance across all devices, and implementing an efficient content management system for easy and frequent updates.

my role

UX Designer

timeline

3.5 Months

platform

Web Responsive

tools

Figma
Miro
Notion

Research Analysis

A qualitative research study was undertaken to gather insights directly from patients aged between 25 and 50 years. Five individuals within this demographic were interviewed to gain a comprehensive understanding from the patient’s perspective.

The objective of these interviews was to delve deeper into their experiences and perspectives regarding relevant healthcare matters.

Design Process

Challenges

The sitemap of Kellton Tech’s revamped website is strategically organized to enhance user navigation and accessibility. It features clearly defined sections for key areas such as Services, Industries, Case Studies, About Us, Careers, and Contact. Each section is meticulously structured to provide intuitive access to relevant information, ensuring a seamless user journey. The sitemap also includes dedicated pages for the latest news and insights, client testimonials, and resource downloads, all aimed at delivering a comprehensive and user-friendly experience.

Identifying User Personas

Keeping in mind that we are going to build platform that will be accessed by wide variety of people who comes with different backgrounds.
Considering these factors, we have assumed various possibilities of scenarios and came up with the following personas:

Information Architecture

After the features were defined, I created the Information Architecture by organizing the features into a usable platform.

User Journey Mapping

After the features were defined, I created the Information Architecture by organizing the features into a usable platform.

Priority Matrix

After the features were defined, I created the Information Architecture by organizing the features into a usable platform.

Visual Design

SOLUTION
My design approach focused on creating a cohesive and visually appealing interface that allows users to track key preventive biomarkers and monitor chronic conditions with ease. By prioritizing a clean and intuitive design, I aimed to enhance the overall user experience, making health tracking a straightforward and accessible process.

Key Learnings

Working for BeekHealth, and helping to design their customer focused journey has been a challenging but at the same time one of the best experiences I had. Some of the key learnings were:

Gained a lot of new information of health sector in North America as this was my first healthcare product.
Research is the Key in building such complex products and design workshops are a must.
The project’s scope has to be clear from the beginning, in order to avoid trying to solve multiple problems at the same time, which can only lead to confusion.